21 Adorable Finds in MINISO’s BT21 Collection

3 Jul

Last Friday, 28th June, MINISO’s exclusive BT21 collection landed in the UK, and Hallyu Doing went along to the launch to see the collection firsthand.

BT21 are eight adorable characters designed by the members of BTS. The BT21 brand, a collaboration between LINE FRIENDS and BTS, launched back in 2017. Since then, the brand has expanded into the BT21 UNIVERSE, offering a variety of products through online and physical shops worldwide, along with digital content like games and animated content.

MINISO is a global shop with more than 6,000 shops across more than 100 countries including the UK, US, Canada and Australia. MINISO has a wide range of fun and affordable products like plushies, collectibles and even beauty products and snacks. They’ve had collaborations with iconic brands like Sanrio, Disney, Pokémon - and now BT21!

We've selected 21 of our favorite items from the collection for you to explore. Check them out here and shop the collection online or at your local MINISO store: