A Huge BTS Pop-Up Store is Coming to London

21st century pop icons BTS are bringing an exciting retail experience to Europe in the form of a pop-up arriving at The O2 in London later this week. The retail experience will run until the 31st of January 2023.

Launching on 9th December in London within Icon Outlet at The O2, the pop-up is BTS’ first post-pandemic pop-up event in Europe; a focal point for reflection on their momentous career. 

This BTS POP-UP : SPACE OF BTS IN LONDON is being produced via a partnership between HYBE and FreeCONG.

BTS previously performed a two-day headline show at The O2, the world’s most popular music, leisure and entertainment venue in 2018, wowing fans with their ‘LOVE YOURSELF’ tour. The London pop-up store is located in The O2’s outlet shopping destination, Icon Outlet, on the upper level, where customers will have access to an incredible selection of hundreds of items of official merchandise from the archive of BTS. 

The shops will showcase different music-themed merch, including “Black Swan”, “ON”, “MIC Drop”, ''DNA”, ''IDOL” and ''Boy With Luv (feat. Halsey)” as well as rarities and limited editions, such as IN THE SOOP merch. Each area forms an immersive experience, highlighted in iconic colours with instagrammable locations that utilise themed backdrops. There will also be a dedicated space for the well-loved TinyTAN characters, and a variety of products inspired by BTS’ hit tracks.


To find out more about BTS POP-UP : SPACE OF BTS and how to reserve your spot in the queue, visit and follow @karnivaljoy on Twitter and Instagram.


BTS POP-UP : SPACE OF BTS IN LONDON details

Location:

Icon Outlet at The O2 
Peninsula Square
London
SE10 0DX

Dates:

9 December 2022 – 31 Jan 2023

Operating Hours: 

9 December - 14 December 2022

Mon-Sat 10:00 - 20:00
Sun 10:00 - 19:00

15 December - 31 December 2022

Mon-Sat 10:00 - 21:00
Sat, 24th & 31st 10:00 - 16:00
Sun, 25th CLOSED

1 Jan - 31 Jan 2023

Mon-Thurs 10:00 - 19:00
Fri-Sat 10:00 - 20:00
Sun 11:00 - 18:00
Mon, 2nd Jan 10:00 - 20:00

Katy Richards

Katy Richards, the Co-Founder of Hallyu Doing, has emerged as a prominent voice on K-Pop in the UK. She has been featured on BBC’s The One Show, YTN News, The Korea Herald, and The i, shedding light on the rising K-Pop scene in the UK. Based in Shropshire and working in the music industry, Katy's journey as a marketing professional has been fuelled by her love for K-Pop, dating back to 2012, with ATEEZ reigning as her current favourite group. Driven by the passion to amplify K-Pop's presence in the UK, Katy remains committed to producing tailored K-Pop content for the British fanbase. Notably, she has had the opportunity to interview esteemed K-Pop artists, including xikers, Paul Kim, P1Harmony, Kep1er, CIX, and Mino (WINNER).

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